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Marketing Research: An International Approach

Posted By: step778
Date: 19 Nov 2022 12:52:09
Marketing Research: An International Approach

Marcus J. Schmidt, Svend Hollensen, "Marketing Research: An International Approach"
English | 2006 | pages: 630 | ISBN: 0273646354 | PDF | 21,1 mb

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. 

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