Relationship Marketing: Exploring Relational Strategies in Marketing, 4th Edition (repost)
Relationship Marketing: Exploring Relational Strategies in Marketing, 4th Edition by John Egan
English | 2011 | ISBN-10: 0273737783 | 320 pages | PDF | 2,8 MB
English | 2011 | ISBN-10: 0273737783 | 320 pages | PDF | 2,8 MB
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject.