Marketing Planning and Strategy (Repost)
Marketing Planning and Strategy By Subhash C. Jain
1999 | 800 Pages | ISBN: 0324014805 | PDF | 12 MB
1999 | 800 Pages | ISBN: 0324014805 | PDF | 12 MB
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions