Transmedia Marketing: From Film and TV to Games and Digital Media
Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)
by Anne Zeiser
English | 2015 | ISBN: 041571611X | 470 Pages | PDF | 147 MB
by Anne Zeiser
English | 2015 | ISBN: 041571611X | 470 Pages | PDF | 147 MB
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.