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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Leonard H. Hoyle "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions"
Wiley | 2002-05-23 | ISBN: 047140179X | 256 pages | PDF | 1,8 MB


Authored by a well-known figure in the field.
• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

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