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    3. Entrepreneurship: Ideas in Action

    Entrepreneurship: Ideas in Action

    Posted By: avava
    Date: 5 Jan 2012 18:27:02
    Entrepreneurship: Ideas in Action

    Cynthia L. Greene, "Entrepreneurship: Ideas in Action"
    Publisher: South-Western Educational Pub; 5 edition | ISBN: 0538496894 | 2011 | PDF | 432 pages | 41 MB

    It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.

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