Erving Goffman, "Gender Advertisements"
English | 1979 | ISBN: 0674341910 | 93 pages | PDF | 53.1 MB
English | 1979 | ISBN: 0674341910 | 93 pages | PDF | 53.1 MB
Probes the ways in which advertising portrays male-female roles and relationships, probing discrepancies between natural social behavior and images perpetuated in advertisements and commercials