Marketing, 4th Edition
Marketing, 4th Edition
by Greg Elliott
English | 2017 | ISBN: 0730363244 | 589 Pages | PDF | 25 MB
by Greg Elliott
English | 2017 | ISBN: 0730363244 | 589 Pages | PDF | 25 MB
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.