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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Posted By: roxul
Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Patrick Hanlon, "Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future"
English | ISBN: 074327797X | 2006 | 272 pages | EPUB | 234 KB

Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands.