Public Relations Strategy (Public Relations in Practice Series) (Repost)
Public Relations Strategy (Public Relations in Practice Series) by Sandra Oliver
2001 | ISBN: 0749435410 | 144 pages | PDF | 2,7 MB
2001 | ISBN: 0749435410 | 144 pages | PDF | 2,7 MB
This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.