Ad Law: The Essential Guide to Advertising Law and Regulation
Ad Law: The Essential Guide to Advertising Law and Regulation
Kogan Page | English | 2016 | ISBN-10: 0749472898 | 416 pages | PDF | 4.45 mb
Kogan Page | English | 2016 | ISBN-10: 0749472898 | 416 pages | PDF | 4.45 mb
by Richard Lindsay (Editor)
The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encountered when designing and running promotional campaigns.
The book covers legal issues such as intellectual property, privacy, the new industry standard client/agency agreement, and defamation, as well as the self-regulatory framework advertisers must adhere to in the UK. It contains real-world experiences from media and advertising lawyers and the Institute of Practitioners in Advertising (IPA) legal team, making it the ideal companion for advertising and marketing professionals and lawyers who will be working under UK laws.