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    Problems in Marketing: Applying Key Concepts and Techniques

    Posted By: avaho
    Problems in Marketing: Applying Key Concepts and Techniques

    Problems in Marketing: Applying Key Concepts and Techniques
    Sage Publications Ltd | ISBN: 0761971793 | 2007-12-27 | PDF | 336 pages | 2 Mb


    Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook
    . The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

    Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.