Business Innovation: A Case Study Approach
Business Innovation; A Case Study Approach
by Vijay Pandiarajan
English | 2022 | ISBN: 1032041870 | 357 pages | True PDF | 33.12 MB
by Vijay Pandiarajan
English | 2022 | ISBN: 1032041870 | 357 pages | True PDF | 33.12 MB
This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses.
After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.
Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.