Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Strategic ContStrategic Content Marketing: Creating Effective Content in Practiceent Marketing

Posted By: ELK1nG
Strategic ContStrategic Content Marketing: Creating Effective Content in Practiceent Marketing


Strategic Content Marketing: Creating Effective Content in Practice
English | 2024 | ISBN: 1032438495 | 287 pages | True PDF | 11.71 MB


Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:

The definition, purpose, and practical implementation of a content marketing programme
The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives