Programmatic Advertising: Transformative Strategies for Success in Modern Advertising
Programmatic Advertising: Transformative Strategies for Success in Modern Advertising by Ettore Croce
English | November 24, 2024 | ISBN: N/A | ASIN: B0DP1LXNSR | 244 pages | EPUB | 1.80 Mb
English | November 24, 2024 | ISBN: N/A | ASIN: B0DP1LXNSR | 244 pages | EPUB | 1.80 Mb
Programmatic Advertising” delves into how automation and data analysis have transformed digital advertising. This book provides a comprehensive overview of the fundamentals of programmatic advertising, tracing its evolution from early beginnings to its current sophistication. It details how Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs) work together to optimize the buying and selling of ad space through real-time auctions.
The book also addresses current challenges such as data privacy and ad fraud, offering strategies to overcome these issues. It explores emerging trends shaping the future of digital marketing.
Written by Dr. Héctor Cruz, Director of PCR Group and a marketing expert with over 20 years of experience, this book combines practical insights and case studies to provide valuable tools for marketing professionals and advertisers. “Programmatic Advertising” is an essential guide for understanding and mastering the complex world of modern digital advertising, enabling readers to optimize their campaigns and achieve effective results.