The Art of Strategy : Sun Tzu, Michael Porter, and Beyond

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

"Few people have conducted a comparative study of military and business theories as insightfully as Moon who, in this theoretically inspiring and empirically grounded study, provides a rigourous theoretical comparison between Sun Tzu, the most renowned ancient military strategist in the East, and Michael Porter, the leading contemporary business thinker in the West. With clear examples of respective military and business cases including Japan's attack on Pearl Harbor and Sony's experience with the Walkman, this brilliant and remarkably mind-opening book will become an essential reading for anyone who wishes to pursue a more sophisticated wisdom of strategic thinking." - Jong-Ho Jeong, Seoul National University

"Professor Moon's path-breaking synthesis of Sun Tzu and Michael Porter moves beyond the two great minds' respective strengths and renders a masterpiece on how to strive for success through win-win solutions, which is so timely and much needed for a world with increasing confrontation and zero-sum mentality." - Lu Zheng, Tsinghua University, Beijing