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Advertising Age: The Principles of Advertising and Marketing Communication at Work

Posted By: nebulae
Date: 23 Jul 2015 13:29:40
Advertising Age: The Principles of Advertising and Marketing Communication at Work

Dr Esther Thorson, Margaret Duffy, "Advertising Age: The Principles of Advertising and Marketing Communication at Work"
English | ISBN: 1111528756 | 2012 | 224 pages | PDF | 6 MB

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
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