Salesforce Certified Marketing Cloud Consultant Exam: Comprehensive Study Guide 2023 (Online Access Included)

Congratulations on taking the next step to prepare for your Salesforce Certified Marketing Cloud Consultant credential. This exam guide has the information you need to help you study and prepare for your exam.

Welcome to our ebook, "Salesforce Certified Marketing Cloud Consultant". This resource has been meticulously crafted to provide a comprehensive guide for those who are aspiring to take a significant step in their Salesforce career.

Exam outline
The Salesforce Certified Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.

Discovery and Architecture: 16%
• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
• Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Integration: 20%
• Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
• Articulate how data model will support personalized and relevant messaging and content.
• Given a customer use case, recommend which extension product(s) addresses the requirement.

Account Configuration: 12%
•Given a customer scenario, determine the appropriate account hierarchy.
• Given a scenario, solution issues regarding Reply Mail Management.
• Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
• Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Automation: 20%
• Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
• Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Data Modeling and Management: 21%
• Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
• Explain the various data objects in Marketing Cloud.
• Evaluate implications on data model when choosing contact identity.

Messaging: 11%
• Given a customer scenario, describe various ways to individualize message content.
• Given a customer scenario, determine the appropriate messaging option.
This ebook covers all these areas in detail. We delve deep into each topic, breaking down complex concepts into comprehensible nuggets. We also provide practical examples and scenarios to aid your understanding and prepare you for the type of questions you might encounter in the exam.