What Makes Business Rock: Building the Worlds Largest Global Networks (Repost)
Bill Roedy, Wyclef Jean, "What Makes Business Rock: Building the Worlds Largest Global Networks"
English | 2011 | 320 Pages | ISBN: 1118004760 | PDF | 3 MB
English | 2011 | 320 Pages | ISBN: 1118004760 | PDF | 3 MB
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.