Henrich Greve, Tim Rowley, "Network Advantage: How to Unlock Value from Your Alliances and Partnerships"
2014 | ISBN-10: 1118561457 | 320 pages | PDF | 4 MB
2014 | ISBN-10: 1118561457 | 320 pages | PDF | 4 MB
Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your businesses’ network of alliances with customers, suppliers and competitors. This network can provide three key assets: superior information, better cooperation, increased power. Network Advantage shows how awareness of these 3 assets can help align your portfolio of alliances with your corporate strategy, to maximise advantages from existing networks and to position your business as industry leader.
The book is written by the leading authorities in the field of organisational management, who worked with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in–depth, practical guidance. Make it your first strategic connection to gaining competitive advantage!