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Getting Multi-Channel Distribution Right

Posted By: hill0

Date: 27 Sep 2020 07:12:40

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.

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Management Business

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