Luxury Brand Management in Digital and Sustainable Times
Luxury Brand Management in Digital and Sustainable Times: A New World of Privilege
by Michel Chevalier
English | 2021 | ISBN: 1119706289 | 541 Pages | PDF | 6.31 MB
by Michel Chevalier
English | 2021 | ISBN: 1119706289 | 541 Pages | PDF | 6.31 MB
The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry.