Product Development and Management Body of Knowledge (3rd Edition)
Product Development and Management Body of Knowledge:
A Guidebook for Product Innovation Training and Certification
English | 2024 | ISBN: 1119829941 | 852 Pages | EPUB | 55 MB
A Guidebook for Product Innovation Training and Certification
English | 2024 | ISBN: 1119829941 | 852 Pages | EPUB | 55 MB
The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.