Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein, "Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences"
2014 | 2nd edition | ISBN-10: 1137282932 | 424 pages | PDF | 7 MB
2014 | 2nd edition | ISBN-10: 1137282932 | 424 pages | PDF | 7 MB
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.