The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences by . Rajagopal
English | 2015 | ISBN: 1137434953 | 320 pages | PDF | 0,9 MB
English | 2015 | ISBN: 1137434953 | 320 pages | PDF | 0,9 MB
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.