D. Williams, "Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector"
English | 2014 | ISBN: 1137500301 | PDF | pages: 147 | 0.9 mb
English | 2014 | ISBN: 1137500301 | PDF | pages: 147 | 0.9 mb
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.