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Hospitality and Tourism: Synergizing Creativity and Innovation in Research

Posted By: interes
Date: 5 Aug 2014 11:01:00
Hospitality and Tourism: Synergizing Creativity and Innovation in Research

Hospitality and Tourism: Synergizing Creativity and Innovation in Research by Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd and Mohi Zurinawati
English | 2013 | ISBN: 1138001511 | 636 pages | PDF | 22 MB

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:

- Hospitality and tourism management
- Hospitality and tourism marketing
- Current trends in hospitality & tourism
- Technology, advancement and innovation in hospitality and tourism
- Green hospitality and tourism
- Food service and food safety
- Relevant areas in hospitality and tourism
Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

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