Public Relations Cases: International Perspectives
Public Relations Cases: International Perspectives
English | 2023 | ISBN: 1138332127 | 155 Pages | PDF (True) | 10 MB
English | 2023 | ISBN: 1138332127 | 155 Pages | PDF (True) | 10 MB
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.