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Strategic Management of Technological Innovation, 5th Edition

Posted By: arundhati
Date: 7 Feb 2018 01:36:13
Strategic Management of Technological Innovation, 5th Edition

Melissa Schilling, "Strategic Management of Technological Innovation, 5th Edition"
2016 | ISBN-10: 1259539067 | 336 pages | PDF | 7 MB

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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