Contemporary Advertising, 15th Edition (repost)
Contemporary Advertising Loose Leaf by William F. Arens
English | 2017 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB
Contemporary Advertising, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.