Bayesian Statistics and Marketing (2nd Edition)
Bayesian Statistics and Marketing
English | 2024 | ISBN: 1394219113 | 391 Pages | EPUB | 44 MB
English | 2024 | ISBN: 1394219113 | 391 Pages | EPUB | 44 MB
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.