Managing Innovation (8th Edition)
Managing Innovation: Integrating Technological, Market and Organizational Change
English | 2025 | ISBN: 1394252064 | 1458 Pages | EPUB | 13 MB
English | 2025 | ISBN: 1394252064 | 1458 Pages | EPUB | 13 MB
Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.