Retail Marketing
Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy
English | 2026 | ISBN: 1398617660 | 424 Pages | EPUB | 5 MB
English | 2026 | ISBN: 1398617660 | 424 Pages | EPUB | 5 MB
It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.