Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust
English | 2025 | ISBN: 1398622311 | 401 Pages | EPUB | 2 MB
English | 2025 | ISBN: 1398622311 | 401 Pages | EPUB | 2 MB
Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust.