Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition

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"The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

· encourage customers to spread the good word about your business

· attract new customers and gain their trust

· turn dissatisfied customers into loyal supporters

· list your products or services widely and inexpensively

· plan marketing events that will keep customers involved

· encourage the media to comment positively on your business


List of Forms
Physical Appearance That Develops Trust
Evaluating Your Pricing Policy
Employee Questionnaire
Questionnaire for Suppliers
How Open Is Your Business?
What My Business Does
The Domains in Which Your Business Operates
Do People Know What You Do?
Do You "Tell Them Yourself"?
How Customers Can Evaluate Your Business
Referrals
Customer Referrals
Phone Accessibility Checklist
Mail Accessibility Checklist
Walk-In Accessibility Checklist
Listing Questionnaire
Customer Recourse Policies and Practices
Your Marketing List
Designing Direct Marketing Events
Designing Parallel Marketing Events
Marketing Event Worksheet"