Marketing Without Advertising (repost)
Michael Phillips and Salli Rasberry, "Marketing Without Advertising"
2008 | ISBN: 1413306322 | 398 pages | PDF | 4,3 MB
2008 | ISBN: 1413306322 | 398 pages | PDF | 4,3 MB
Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
# encourage customers to spread the good word about your business
# attract new customers and gain their trust
# turn dissatisfied customers into loyal supporters
# list your products or services widely and inexpensively
# plan marketing events that will keep customers involved
# encourage the media to comment positively on your business