Essentials of Marketing Research, 4 edition (repost)
Essentials of Marketing Research, 4 edition by William G. Zikmund, Barry J. Babin
English | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB
English | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research.
This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.