Norman Bel Geddes: American Design Visionary
Norman Bel Geddes: American Design Visionary (Cultural Histories of Design) by Nicolas P. Maffei
2018 | ISBN: 1474284612, 1474284590 | English | 256 pages | PDF/EPUB | 14 MB/22 MB
2018 | ISBN: 1474284612, 1474284590 | English | 256 pages | PDF/EPUB | 14 MB/22 MB
Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.
Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style – his notion of 'practical vision' – was central to his work, and highly influential on the professional practice of American industrial design in general.