Introduction to Retailing, Third Edition

By Cant, M

Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today’s very competitive retail environment retailers need to be proactive and able to adapt to changing situations.

This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.


Contents Include:
PART 1 The ABCs of retail
Chapter 1: The nature and evolution of retailing
Chapter 2: The retail environment
Chapter 3: Selecting suppliers and supplier relations
PART 2 The six ‘rights’ of retail
Chapter 4: Being in the right place
Chapter 5: Selling the right products
Chapter 6: Selling the right quantity at the right time
Chapter 7: Selling at the right price
Chapter 8: Providing the right service
PART 3 Implementation of the retail strategy
Chapter 9: Promoting retail sales
Chapter 10: Blending store activities for success
Of Interest and Benefit to:

Students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful.

Key Benefits:
The store location and store front, layout and interior design
knowing who the customers are and how they buy
the right kinds of products to sell
selecting suppliers and managing stock shrinkage
setting the correct price and planning for markdowns and price changes
developing a marketing communication plan
developing an overall retail strategy.



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