McDonald's: The Business behind the Golden Arches
Cath Senker, "McDonald's: The Business behind the Golden Arches"
English | 2016 | pages: 36 | ISBN: 1512405906 | PDF | 6,3 mb
English | 2016 | pages: 36 | ISBN: 1512405906 | PDF | 6,3 mb
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:
● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products―from the Big Mac to the Happy Meal―came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand.
From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
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