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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Posted By: arundhati
Date: 6 May 2023 04:39:21
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be"
English | ISBN: 1541700961 | 2023 | 304 pages | PDF | 3 MB

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In



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