Selling Today: Partnering to Create Value, Global Edition
Selling Today: Partnering to Create Value, Global Edition by Michael Ahearne
English | May 15, 2023 | ISBN: 1292458631 | PDF | 114 Mb
English | May 15, 2023 | ISBN: 1292458631 | PDF | 114 Mb
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.
With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
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