Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Google AdWords processes nearly 6 billion searches every day–making it a powerful Pay Per Click advertising medium your business can't afford to ignore.

Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't.

This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.

You'll discover how to:

Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement online advertising bid strategies that keep you on budget
Triple your traffic with Google AdWords Display Network
Profit using local PPC advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most people in Pay Per Click advertising
Chisel your way into tough markets
Write killer internet advertising - and website copy that gets clicks
Determine what is and isn't working with Google's AdWords
Get Online Lead Generation that runs 24/7365
Know the principles that are essential to get Google AdWords Certification