Strategic Orientations and Innovativeness of Multinational Corporations
Strategic Orientations and Innovativeness of Multinational Corporations: A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions … Retailing and International Marketing) by Nele Jacobs
English | July 31, 2025 | ISBN: 3658490187 | 228 pages | Epub PDF (True) | 16 Mb
English | July 31, 2025 | ISBN: 3658490187 | 228 pages | Epub PDF (True) | 16 Mb
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.
In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Feel Free to contact me for book requests, informations or feedbacks.
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support