Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy
Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy
English | 2022 | ISBN: 1637421915 | 176 Pages | PDF EPUB | 4 MB
English | 2022 | ISBN: 1637421915 | 176 Pages | PDF EPUB | 4 MB
The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy.