The Fiction Formula: The New Rules of Self Publishing Success

All you need to know to be a full-time storyteller is in these pages.

Johnny Truant and Sean M. Platt – owners of the Sterling & Stone Story Studio and authors of the how-to-publish cornerstone Write. Publish. Repeat. – have spent the last eight years learning the ins and outs of professional storytelling. Between just the two of them, they've written 100 books. The studio as a whole, in 2020 alone, will publish nearly 200 more.

To write and publish that much quality, reader-pleasing fiction, you can't just wing it. You need a formula to keep things streamlined and on-target. With a formula, you can be sure you're writing books that will sell. That you're enjoying writing them, and are doing so without writer's block. When you use the fiction formula, your success becomes predictable – not a matter of luck.

In their 2014 bestseller Write. Publish. Repeat. Platt & Truant showed a generation of indies the path to self-publishing success. In this long-awaited follow-up, they'll show you what they've learned since, plus all the fiction-specific stuff they didn't include the first time around:

You'll learn:

How to choose a genre that's commercial AND fulfilling
The Sterling & Stone planning process that helps you write better books, faster.
The complete start to finish path from idea to fully launched books and series
Creating an author business that can withstand marketplace changes and last for years to come.
The Fiction Formula will help you build a thriving indie publishing career no matter what type of writer you are … so long as you're willing to do the work. If that's you, welcome aboard! The Formula could be your next step toward the author life you've only dreamed of before.