MKTG4
MKTG4 By Charles W. Lamb; Joseph F. Hair, Jr; Carl McDaniel, Jr.; Jane Summers; Michael Gardiner
2018 | 352 Pages | ISBN: 0170411761 | PDF | 17 MB
2018 | 352 Pages | ISBN: 0170411761 | PDF | 17 MB
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.