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    3. Dressing for Austerity: Aspiration, Leisure and Fashion in Post-war Britain

    Dressing for Austerity: Aspiration, Leisure and Fashion in Post-war Britain

    Posted By: roxul
    Date: 4 May 2025 12:22:50
    Dressing for Austerity: Aspiration, Leisure and Fashion in Post-war Britain

    Geraldine Biddle-Perry, "Dressing for Austerity: Aspiration, Leisure and Fashion in Post-war Britain "
    English | ISBN: 1780766289 | 2017 | 224 pages | PDF | 19 MB

    A new look for Austerity…The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.
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