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Entrepreneurial Marketing: Global Perspectives

Posted By: step778
Date: 5 Jan 2024 15:06:55
Entrepreneurial Marketing: Global Perspectives

Zubin Sethna, Rosalind Jones, Paul Harrigan, "Entrepreneurial Marketing: Global Perspectives"
English | 2013 | pages: 320 | ISBN: 1781907862 | PDF | 5,5 mb

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

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