The Truth about IKEA: the Secret Success of the World's most Popular Furniture Brand
Johan Stenbo, "The Truth about IKEA: the Secret Success of the World's most Popular Furniture Brand"
English | 2010 | pages: 254 | ISBN: 1783341726 | EPUB | 0,3 mb
English | 2010 | pages: 254 | ISBN: 1783341726 | EPUB | 0,3 mb
In IKEA, insider Johan Stenebo reveals for the first time in close-up, warts-and-all detail the brilliance of the flatpack giant in growing its business, as well as where it fell short of its green ideals, exposing the nepotism and murky financial dealings behind Sweden’s iconic flat-pack giant. Casting an insider’s eye over the practical application of the ‘IKEA philosophy,’ Stenebo provides an exclusive view inside this successful profit machine, and how its founder Ingvar Kamprad secretely became one of the world's richest men hiding his family's wealth behind complex tax arrangements.
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